About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless - and we guarantee our results every time.
From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we're your people.
Our Client
Our client is an iconic British beauty brand and global leader in professional haircare, renowned for combining cutting-edge technology, innovation and luxury design.
Loved by professionals, consumers and the beauty industry alike, the brand has built a strong reputation for innovation, superior performance and exceptional brand desirability.
As part of their continued growth across the professional channel, they are looking to appoint a Business Development Manager to drive growth across their salon network in Wales and the South West.
Overview
This is a high-impact, field-based commercial role focused on new business development, territory growth and account performance.
You'll be responsible for expanding the salon footprint across your territory, winning new partnerships and developing existing accounts to maximise revenue and brand presence.
Working closely with internal education and marketing teams, you'll become a key brand ambassador in the professional hair channel - combining commercial drive with strong relationship-building and a genuine passion for beauty and styling.
Territory: Wales & South West
Key Responsibilities
Commercial Performance
Deliver and exceed monthly, quarterly and annual sales targets.
Drive both sell-in and sell-out performance across the territory.
Monitor account performance and identify opportunities for growth.
Lead regular business reviews with salon accounts.
Develop tailored business plans to maximise revenue and account potential.
Identify upselling and cross-selling opportunities across products, tools and retail programmes.
New Business Development
Identify, prospect and secure new salon partnerships.
Build and manage a strong pipeline of prospective accounts.
Deliver compelling commercial pitches, proposals and product demonstrations.
Develop territory growth plans informed by market insights and competitor activity.
Successfully launch new salon partnerships and maximise their potential.
Account & Relationship Management
Build and nurture long-term relationships with salon owners, stylists and educators.
Understand customer objectives, challenges and commercial opportunities.
Provide ongoing commercial support and coaching to improve account performance.
Develop trusted relationships that position the brand as a genuine partner to salons.
Represent the brand at trade shows, regional events and salon activations.
Territory Management
Effectively plan your territory and customer journeys to maximise time in front of accounts.
Identify whitespace opportunities and areas for territory expansion.
Monitor competitor activity and market trends.
Manage your territory efficiently while maintaining a strong customer presence.
Reporting & Performance
Track KPIs including revenue, new account acquisition, average order value and retention.
Maintain accurate CRM records and clear pipeline visibility.
Provide regular commercial updates and market insight to senior leadership.
Use data and performance reporting to inform account and territory strategy.
Cross-Functional Collaboration
Work closely with Marketing and Education teams to deliver impactful customer activations.
Support product launches, campaigns and educational initiatives.
Help drive retail conversion and maximise the commercial impact of brand activity.
Share customer and market insight to contribute to wider commercial strategy.
Qualifications
2–3+ years' experience within field sales, business development or regional management.
Experience within hair, beauty, spa, wellness or a related professional environment would be desirable.
Proven track record of winning and launching new business partnerships.
Strong commercial acumen with excellent negotiation and influencing skills.
Experience managing a territory and working towards clear sales targets.
Strong understanding of customer relationship management and account development.
Confident using CRM systems and performance reporting tools.
Proficient in Outlook, Excel, Teams and PowerPoint.
Full, clean UK driving licence.
Comfortable with frequent travel and field-based working.
Core Competencies
Commercially driven and target-focused.
Natural business developer with a proven hunter mentality.
Confident relationship builder and communicator.
Customer-focused with a consultative approach.
Highly organised with excellent territory management skills.
Comfortable working autonomously in a field-based environment.
Passionate about premium beauty, hair and styling.
Energetic, entrepreneurial and motivated by growth.
Able to build credibility with salon owners, stylists and industry professionals.
Additional Information
Location: Wales & South West
Working pattern: Field based
Travel: Regular travel across the territory
Perks & Benefits
Competitive base salary + commission.
Company car.
Private medical.
Exclusive product discounts.
Ongoing training and career development.
Vibrant, trend-led team culture.
Opportunity to represent a globally recognised beauty brand.
Why Join?
This is an exciting opportunity to join a globally recognised, category-leading beauty brand at a time of continued growth across the professional salon channel.
You'll have the opportunity to:
Own and grow a high-potential territory across Wales and the South West.
Win new salon partnerships and directly influence commercial growth.
Build long-term relationships with some of the UK's leading salon professionals.
Work alongside talented Education and Marketing teams.
Represent an iconic brand within the professional hair industry.
Develop your career within a highly recognised global beauty business.