Overview: I am working with a Viral Wellness / Beauty Brand that can be found exclusively in UK & US retailers online & instore. They have over 1million outstanding reviews on Socials & are making waves within the industry.
Responsibilities:
• Develop and implement a results-driven social media strategy that aligns with the brands tone of voice, and growth objectives.
• Own the TikTok strategy, identifying trends, formats, and content opportunities to maximise organic reach and engagement.
• Plan and maintain a social content calendar across all platforms (TikTok, Instagram, YouTube Shorts, Pinterest, Threads, etc.).
• Identify strategic opportunities to tap into viral trends and brand-relevant moments in real-time.
• Lead and/or collaborate on the creation of short-form video content (filming, editing, scripting, etc.), working with internal teams, content creators, or freelancers.
• Ensure brand consistency and storytelling across all assets and platforms.
• Work closely with influencers, UGC creators, and ambassadors to source content and co-create campaigns.
• Drive organic follower growth, engagement rates, and reach through compelling content and strategic publishing.
• Monitor KPIs across all platforms, generate performance reports, and use data to iterate on content and campaigns.
• Stay ahead of algorithm changes, social trends, and best practices.
• Work closely with the marketing, creative, and product teams to align social media with product launches, brand campaigns, and key business priorities.
Skills:
• Proven experience in a social media role, ideally within beauty, wellness, or lifestyle brands.
• Deep understanding of TikTok as a content platform - what works, what doesn’t, and how to grow organically.
• Strong video editing skills and comfort in front of / behind the camera for short-form content.
• Ability to balance creativity with strategy and data-driven decision-making.
• A natural storyteller with a strong grasp of tone of voice, cultural trends, and brand identity.
• Proficiency with tools like Canva, CapCut, Adobe Creative Suite, or other video editing apps/platforms.