About the Brand
Our client is a fast-growing, socially-driven global beauty brand known for its innovative, high-performance products and vibrant online community. With a strong retail presence across major UK and international stores, and an ever-expanding digital footprint, this brand is redefining modern beauty through inclusivity, creativity, and trend-led innovation.
About the Role
We are looking for a TikTok Shop Specialist to take ownership of the brand’s strategy and execution on TikTok Shop. This is an exciting opportunity to join a forward-thinking beauty brand that’s experiencing rapid growth across both retail and online channels.
The ideal candidate will have a deep understanding of TikTok’s commerce ecosystem, a passion for beauty and content, and a proven track record of driving e-commerce performance through creative and strategic campaigns.
Key Responsibilities:
Develop and implement a comprehensive TikTok Shop growth strategy to drive sales and brand visibility.
Manage day-to-day operations of the TikTok Shop, including listings, promotions, and campaign execution.
Identify new trends, creators, and content opportunities to enhance engagement and conversion.
Collaborate with the marketing and creative teams to align product launches, influencer partnerships, and promotions.
Analyse performance metrics, optimise campaigns, and report on key insights to drive continuous improvement.
Stay up-to-date with TikTok Shop features, tools, and best practices to ensure maximum impact.
About You:
Proven experience managing or growing TikTok Shop (brand or agency side).
Strong understanding of TikTok’s e-commerce and social selling ecosystem.
Creative, proactive, and data-driven approach to strategy and execution.
Passion for beauty, social media, and digital innovation.
Excellent communication and collaboration skills.
Comfortable working independently in a remote-first environment, with occasional in-person team meetings.