Refyne are recruiting on behalf of a bold and purpose-driven professional beauty organization connecting salons, stylists, distributors, and educators worldwide. Our client is seeking an accomplished and visionary Global Trade Marketing Director to lead trade marketing strategy across professional channels. This role is ideal for a seasoned marketing leader with deep experience in global trade, B2B, or professional beauty, and the ability to inspire teams and drive impact across multiple markets.
Key Responsibilities:
Lead and co-create the global trade marketing strategy and annual plans, enhancing long-term brand equity and professional perception.
Design and oversee go-to-market strategies for trade-wide campaigns, including product launches, educational programs, and partner activations.
Lead creative concepting and briefing processes with internal and external partners, ensuring campaigns deliver impactful storytelling, clear messaging, and consistent brand identity.
Ensure alignment across Education, Sales, Professional Development, eCommerce, and Product Marketing to create cohesive professional experiences.
Conduct global trade and market research to inform strategy, programming, and communications.
Monitor industry trends and competitive activity to stay ahead in the professional beauty space.
Lead monthly and quarterly performance dashboards, synthesizing insights into actionable growth plans.
Manage, mentor, and develop the trade marketing team, fostering creativity, collaboration, and accountability.
Champion cross-functional alignment, ensuring priorities are clearly communicated and consistently executed.
Candidate Profile:
10+ years of global trade or B2B marketing experience, ideally within beauty, professional products, or consumer goods.
Proven experience in end-to-end campaign ownership and market development.
Strong creative vision grounded in industry insight, culture, and storytelling.
Strategic thinker with the ability to translate data and insights into actionable direction.
Exceptional collaboration and communication skills, with cross-functional experience across Sales, Education, Product, and Creative teams.
Entrepreneurial mindset, comfortable navigating ambiguity and driving growth in fast-paced environments.
Bachelor’s degree in Marketing, Business, or a related field.
Proficiency in marketing analytics, Microsoft Office (Excel, PowerPoint), and project management tools.
What’s on Offer:
A senior leadership role shaping global trade marketing for a purpose-driven professional beauty organization.
Competitive salary ($140,000–$160,000 DOE) plus bonus structure.
Hybrid working model based in New York City, with U.S. work authorization required.
The opportunity to influence the professional beauty trade while driving innovation, inclusivity, and sustainability across the industry.