PR & Influencer Manager

Overview: I am working closely with one of our favourite clients in the Beauty space. This brand has a holistic approach to wellness - from its London roots to its U.S. expansions, they continue to blur the line between beauty service and luxury lifestyle, without compromising on quality or integrity.

Responsibilities:

Lead on all PR activity for the brand, working closely with the Head Of PR to shape and execute strategy.
 
Drive media coverage across consumer, trade, and B2B publications, with an emphasis on digital-first, beauty, lifestyle, and culture titles.
 
Cultivate strong press relationships and leverage your network to secure coverage and collaborations.
 
Work with agencies and freelancers to deliver campaigns at pace, while ensuring consistency of tone and brand storytelling.
 
Collaborate with the influencer team to align PR and influencer strategies for maximum impact.
 
Pitch and secure opportunities for the brands in social-first content formats beyond traditional print.
 
Support on product launches and seasonal campaigns with compelling narratives and activations.
 
Monitor, report, and analyse PR impact to inform future activity.
 
Stay ahead of cultural trends and media shifts to ensure the brand is always part of the right conversations.

You Are:

Strong PR experience in beauty, lifestyle, fashion, or similar fast-paced sectors.
 
A proven press network ("little black book") spanning consumer, trade, and digital-first publications.
 
Agency background or agency-style pace -  thrives under fast-moving priorities and deadlines.
 
Creative storyteller with the ability to secure coverage beyond traditional placements.
 
Experience working with influencers and understanding of the creator landscape.
 
Excellent attention to detail, with a proactive, self-starter approach.
 
Collaborative, low-ego mindset -  happy to roll sleeves up and adapt as needed.
 
Passion for beauty, culture, and disruptive brands.