We are recruiting on behalf of a fast-growing nutraceutical company dedicated to improving health and wellbeing through science-backed supplements and lifestyle products. Our client is looking for a creative and strategic Social Media & Content Manager to lead the development and execution of their digital voice across multiple platforms.
This role is perfect for a digital-first marketer with a passion for health, wellness, and science-led storytelling. The successful candidate will be responsible for planning, creating, and managing content that engages audiences, builds brand awareness, and drives customer loyalty across social, email, and blog channels.
Key Responsibilities:
- Develop and execute a social media strategy aligned with brand goals, tone of voice, and target audiences
- Create engaging, on-brand content for Instagram, TikTok, Facebook, LinkedIn, and emerging platforms
- Plan and manage the content calendar, ensuring consistent messaging and timely posts across all channels
- Write high-quality copy for social, blog posts, email campaigns, product features, and community engagement
- Collaborate with designers, photographers, and videographers to produce compelling visual content
- Monitor social media trends, performance metrics, and community engagement; adjust strategy as needed
- Manage influencer partnerships, UGC campaigns, and collaborations with wellness professionals
- Ensure all content complies with regulatory guidelines related to health and nutraceutical claims
- Work closely with the marketing and product teams to align messaging and amplify launches, events, and promotions
Candidate Profile:
The ideal candidate will have:
- A minimum of 3–5 years’ experience in social media, content creation, or digital marketing—ideally in the health, wellness, or lifestyle sectors
- A strong understanding of content strategy, audience engagement, and platform-specific best practices
- Excellent writing skills with a sharp eye for tone, grammar, and clarity—particularly for wellness and scientific topics
- Experience using tools like Canva, Adobe Creative Suite, Later, Hootsuite, or Meta Business Suite
- A passion for nutrition, wellness, and holistic health, with a genuine interest in helping consumers make informed choices
- The ability to analyse content performance, derive insights, and apply learnings to improve results
- Highly organised, self-motivated, and comfortable working in a fast-paced, collaborative environment
What’s on Offer:
- An exciting opportunity to shape the digital presence of a science-led wellness brand
- Creative freedom and the chance to own social and content strategy end-to-end
- A collaborative and health-conscious working culture
- Long-term career growth in a booming sector