Overview: Very excited to be working on this role with our client who is an organic, clean & fresh Beauty / Cosmetic manufacturing brand who have won multiple awards throughout their time formulating excellent products! The passion & dedication the team currently have really does show with their level of service they offer.
Responsibilities:
Own and oversee the Go-To-Market (GTM) Calendar, ensuring structured and
strategic product launches, promotional campaigns, and retail execution.
• Lead the development and execution of a multi-channel marketing strategy to
increase brand awareness, drive sales, and maximise ROI.
• Create compelling trade marketing strategies, including in-store activations,
POS materials, and retail partnerships to drive sell-through.
• Oversee the design and distribution of POS packs for international distributors,
ensuring seamless implementation and brand consistency across markets.
• Build and manage PR and influencer campaigns, securing media coverage and
strategic partnerships with creators, journalists, and bloggers.
• Take a data-driven approach to marketing by setting KPIs, tracking performance,
and continuously optimising based on insights.
• Line-manage and mentor the Social Media Manager, ensuring digital and social
campaigns are fully aligned with brand strategy.
• Identify, test, and scale new growth strategies, staying ahead of industry trends
and competitor activity.
• Own and manage the marketing budget, ensuring maximum impact from every
investment.
• Build, lead, and scale the marketing team as the business continues to grow.
You Are:
6+ years of proven marketing experience, ideally in the fragrance, beauty, or
FMCG sectors.
• Strong track record in leading marketing strategy and execution, with
demonstrable business impact.
• Solid understanding of retail, e-commerce, and distributor-led marketing, with
the ability to tailor strategies to different markets.
• Experience managing PR campaigns and influencer partnerships that drive
measurable results.
• Proven experience owning and managing marketing budgets to maximise ROI.
• Analytical and data-driven mindset with expertise in performance tracking,
customer insights, and KPI optimisation.
• Experienced leader with a track record of line management and building high
performing teams.
• Excellent communication and stakeholder management skills, with the ability to
influence at all levels.
• Proficiency in digital marketing, paid media, and social media strategy is a strong
advantage.
• International marketing experience and an understanding of regional nuances is
highly desirable.