About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time. From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale,we're your people.
Our Client
A fast-growing, social-first beauty brand founded by a young entrepreneur, this company focuses on solution-led products. Built around a highly engaged digital community and authentic founder storytelling, the brand has gained significant traction through viral social media content and direct-to-consumer engagement. The business has experienced rapid growth through its DTC and social commerce model, successfully leveraging influencer partnerships and viral marketing to drive product demand. Building on this momentum, the brand is now expanding its presence through strategic retail partnerships and broader market distribution, positioning itself as one of the UK’s emerging digitally native beauty success stories.
Overview
We are seeking a Head of Sales to lead retail partnerships and drive international commercial growth for a high-growth beauty and wellness brand.
This role will be responsible for managing and expanding key retailer relationships while identifying new distribution opportunities across global markets. The successful candidate will play a central role in shaping the brand’s retail strategy, driving revenue growth, and building long-term partnerships with leading beauty retailers.
Working closely with senior leadership, marketing and operations teams, this position offers the opportunity to influence global expansion while leading strategic retail initiatives across multiple regions.
Key Responsibilities
Retail Sales Strategy
Develop and execute the global retail sales strategy to drive revenue growth across key markets.
Identify and secure new retail partnerships across the UK, Europe, North America and the Middle East.
Drive commercial performance across existing retail accounts while expanding distribution opportunities.
Key Retail Partnerships
Manage relationships with major retail partners and lead commercial negotiations.
Develop joint business plans with retail partners to maximise brand visibility and sales performance.
Collaborate with retailer teams on launches, promotions and in-store activations.
International Market Expansion
Identify high-potential markets and develop strategies for retail expansion.
Work closely with distributors and retail partners to support growth across international territories.
Ensure consistent brand positioning and commercial execution across global retail channels.
Commercial Leadership
Own sales forecasting, revenue targets and commercial performance reporting.
Collaborate cross-functionally with marketing, operations and supply chain teams to support retail growth.
Provide strategic insight to senior leadership on market trends, retail performance and growth opportunities.
Qualifications
8–12+ years’ experience in sales within beauty, personal care, or consumer goods.
Proven experience managing and growing relationships with major beauty retailers.
Strong track record of driving international retail expansion.
Commercially driven with experience leading strategic retail partnerships.
Excellent negotiation and relationship management skills.
Experience working within high-growth or scaling consumer brands is highly advantageous.
Core Attributes
Strategic thinker with a strong commercial mindset.
Highly relationship-driven with the ability to build long-term retail partnerships.
Entrepreneurial and comfortable operating within a fast-growing environment.
Strong leadership and communication skills with the ability to influence senior stakeholders.
Results-oriented with a focus on driving measurable commercial growth.
Compensation & Benefits
Competitive senior leadership salary plus performance-based bonus.
Hybrid working with London-based collaboration.
Opportunity to play a key role in scaling a globally recognised beauty and wellness brand.