About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time! From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we're your people.
Our Client
Our client is a prestige beauty brand with a growing presence across luxury retail environments. The brand is recognised for its refined approach to beauty, combining modern artistry with thoughtfully crafted products designed to enhance natural beauty.
With a strong focus on quality, design, and elevated client experience, the business has built a loyal following within the premium beauty market. As the brand continues to expand within high-end retail spaces, it is seeking passionate beauty professionals who can deliver exceptional service and represent a modern luxury beauty brand.
Overview
We are seeking a Business Counter Manager to lead retail performance and client experience within a prestigious luxury retail environment.
This role combines commercial leadership, luxury service, and team development, ensuring the counter operates as a high-performing retail destination. The successful candidate will act as the face of the brand in-store, building meaningful client relationships, driving sales performance, and maintaining exceptional visual and service standards.
Working closely with retail partners and internal brand teams, this role will play a key part in establishing the counter as a destination for premium beauty and expert artistry.
Key Responsibilities
Sales & Commercial Performance
• Drive counter performance through achieving and exceeding sales targets and KPI’s.
• Take full ownership of the counter as a business, managing daily operations and retail standards.
• Identify opportunities to grow sales through client development, in-store initiatives, and retail events.
• Monitor performance metrics and implement strategies to maximise sell-through.
Luxury Client Experience
• Deliver highly personalised consultations tailored to each client.
• Build and maintain a loyal client base through exceptional service and clienteling.
• Provide expert product recommendations and application advice.
Team Leadership & Development
• Lead, inspire, and develop the counter team to deliver exceptional service.
• Provide coaching, product education, and ongoing training to maintain the highest standards.
• Foster a collaborative and supportive team culture.
Brand Representation & Retail Excellence
• Act as a brand ambassador, communicating the brand’s values and product expertise.
• Maintain exceptional visual merchandising and counter presentation in line with luxury retail standards.
• Partner with store leadership to support product launches, events, and promotional activity.
Qualifications
• Experience within luxury beauty, prestige cosmetics, or premium retail environments.
• Proven success in a management or senior counter role.
• Strong commercial awareness with a track record of achieving sales targets.
• Passion for beauty, artistry, and delivering high-touch client experiences.
• Exceptional communication and relationship-building skills.
• Highly organised with the ability to manage multiple priorities in a fast-paced retail environment.
Additional Requirements
• Ability to work retail hours including weekends when required.
• A proactive mindset with strong ownership of counter performance.
• Passion for delivering exceptional customer experiences in luxury retail.
Compensation & Benefits
• Competitive salary with performance-based bonus.
• Generous annual leave allowance.
• Product allocation and employee discounts.
• Access to specialist product and service training.
• Opportunity to grow within a fast-growing premium beauty brand.