About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high impact talent and make hiring feel seamless, and we guarantee our results every time! From entry level to executive search, we bring market insight, global network depth, and a Refyned, high touch approach. Whether you're building your founding team or hiring at scale, we're your people.
About Our Client
We are partnering with a fast growing, family founded haircare brand that has become one of the most loved textured hair care brands in the US. The brand is known for its authentic story, real results and a community first approach, and it is growing quickly across online and retail channels.
The Opportunity
As Senior Experiential Marketing Manager, you will own how customers experience the brand in real life. That covers events, PR boxes, gifting and launch kits, retail displays, merchandising, sampling, community experiences and brand partnerships, from first concept and business case through to delivery and measurement.
This is a hands on role for a proactive operator who can turn brand priorities into a clear experiential calendar, realistic budgets and experiences that are delivered well. You will report to the VP of Integrated Marketing and work closely with Commercial, PR, Influencer, Social, Operations and Finance.
The role is remote, with onsite event delivery and travel required, including some evenings and weekends.
Key Responsibilities
- Build and run a rolling 12 month calendar of events, PR boxes, gifting, retail displays, sampling and partnerships.
- Recommend which events and partnerships to invest in, simplify or decline, with clear objectives and expected outcomes.
- Own annual and project budgets, build business cases and track committed, forecast and actual costs with Finance.
- Run events end to end, from planning and logistics through onsite delivery, breakdown and follow up.
- Manage vendors, agencies, temporary staff and onsite teams against agreed scope, quality and deadlines.
- Find and develop partnerships with complementary brands, salons, stylists, community organisations and retail partners.
- Own PR box, gifting kit and retail display programmes from concept through production, delivery and quality checks.
- Support trade shows, retailer events and social commerce live shopping experiences.
- Set KPIs for every activation, report on cost and results, and build reusable playbooks for future events.
Ideal Background
- 6+ years in experiential, events, field or brand activation, including owning complex events and budgets.
- Experience proposing calendars and budgets and managing several activations at once.
- Strong vendor negotiation, production, logistics and project management skills.
- Experience leading agencies, contractors or onsite teams.
- Good commercial judgement and financial discipline.
- Experience delivering PR boxes, gifting kits and retail display programmes.
- Experience with trade shows, retail activations and community events.
- Beauty, haircare, consumer goods, lifestyle or retail experience strongly preferred.
- Understanding of textured hair consumers is a plus, as is live commerce experience.
- Happy to travel and work onsite for events.
Why Join
- Competitive salary of $150,000 plus benefits, including a retirement plan and healthcare.
- Own the in real life experience for one of the most loved haircare brands in the US.
- A hands on senior role with real budget ownership and visibility.
- Remote working with travel to events across the country.