About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless - and we guarantee our results every time. From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we're your people.
Our Client
Our client is a fast-growing, multi-category beauty brand recognised for its innovative product development and strong retail presence across North America. Known for combining trend-driven formulation with a distinctive brand voice, they've built a loyal customer base and continue to scale across both retail and DTC channels. As they grow their marketing function, they're looking for a commercially-minded Senior Brand Manager to lead brand strategy across retail and product.
Overview
This is a high-impact opportunity to join a fast-paced brand team where strategy, storytelling and commercial performance sit at the heart of everything you do. You'll own the brand and product roadmap end-to-end - from positioning and go-to-market strategy through to retail execution - working cross-functionally to drive growth across the brand's retail and digital footprint. Whether you're shaping the next product launch, building a retailer marketing plan or translating consumer insight into brand strategy, you'll play a central role in the brand's next phase of growth.
Brand & Product Strategy
- Own brand positioning and ensure consistency across all product and retail touchpoints.
- Lead the product marketing strategy for new launches, from concept through to retail rollout.
- Partner with NPD and Insights teams to identify whitespace opportunities and inform the product pipeline.
- Translate consumer and market trends into actionable brand and product strategy.
Retail Marketing & Execution
- Develop and execute retail marketing plans in partnership with key retail partners.
- Manage retailer relationships to secure strong in-store presence, visibility and promotional support.
- Oversee retail launch plans, ensuring flawless execution across brick-and-mortar and e-commerce.
- Monitor competitor and category activity to identify opportunities to strengthen retail performance.
Commercial & Cross-Functional Leadership
- Own the brand P&L input for retail and product initiatives, tracking performance against targets.
- Lead cross-functional collaboration with Sales, NPD, Creative and Digital teams to deliver integrated campaigns.
- Present brand strategy and performance updates to senior leadership.
- Mentor and support junior marketing team members.
Qualifications
- 5+ years' experience in brand management, ideally within beauty, personal care or a related CPG category.
- Proven track record managing retail relationships and driving in-store/retail performance.
- Strong experience leading product launches from strategy through to execution.
- Commercially astute, with experience owning budgets and P&L inputs.
- Excellent stakeholder management and cross-functional leadership skills.
- Experience working with major US retailers (e.g. Target, Ulta, Sephora) highly advantageous.
Benefits
- Medical, Dental & Vision Insurance
- Paid Time Off
- 401(k)
- Employee Discount Programme
- Career development opportunities
- Join one of the fastest-growing beauty brands in the US
- Collaborative and creative working environment
Why Join?
Joining this business means stepping into a senior brand role at a pivotal moment of growth - shaping both product and retail strategy for a brand on the rise. You'll work alongside a passionate, ambitious team and have real ownership over the brand's direction. If you're a strategic brand builder who thrives at the intersection of product and retail, we'd love to hear from you.