About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless - and we guarantee our results every time.
From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we're your people.
Our Client
Our client is a fast-growing, founder-led beauty brand that has built a highly engaged customer community through authentic storytelling, exceptional product performance, and a strong digital-first approach.
Having established itself as a category leader within its space, the business is entering an exciting phase of growth and investment across brand, content, and customer engagement. Social media sits at the heart of the brand's success, serving as both a key acquisition channel and a critical driver of community, loyalty, and brand perception.
As the business continues to scale, they are seeking a Senior Social Media & Content Marketing Manager to lead and evolve their organic social and content strategy across multiple platforms.
The company offers a collaborative, entrepreneurial environment where creativity, ownership, and innovation are highly valued.
Overview
We are seeking a Senior Social Media & Content Marketing Manager to own and lead the brand's organic social media and content marketing strategy across all major platforms.
This is a highly visible leadership role sitting at the intersection of brand, culture, storytelling, and performance. The successful candidate will define content strategy, establish creative standards, lead social content execution, and play a pivotal role in shaping how the brand engages with its community.
Reporting into senior leadership, this individual will be responsible for driving brand awareness, engagement, community growth, and long-term customer loyalty through best-in-class social and content marketing initiatives.
This is an exciting opportunity for an ambitious social media leader looking to make a significant impact within a high-growth consumer brand.
Key Responsibilities
Social & Content Strategy Leadership
Own and lead the end-to-end organic social media and content marketing strategy across all key platforms.
Develop and evolve the brand's content framework across education, storytelling, culture, community, and conversion.
Act as guardian of brand voice, tone, and messaging across all social channels and customer touchpoints.
Translate business objectives, product launches, and cultural moments into compelling social and content strategies.
Proactively manage brand reputation, moderation standards, and social communication frameworks.
Campaign Development & Execution
Lead the ideation, planning, and execution of social-first campaigns, launches, and key brand moments.
Develop culturally relevant content narratives that support both brand and commercial objectives.
Own campaign delivery from initial concept through to performance analysis and optimisation.
Continuously refine campaigns based on audience behaviour, engagement metrics, and platform performance.
Content Direction & Quality Control
Provide creative direction across short-form video, static content, live content, and emerging content formats.
Lead and mentor content creators and social team members to ensure consistently high-quality execution.
Maintain excellence in visual identity, storytelling standards, and content performance across all channels.
Support content capture and production where required to ensure the highest creative output.
Community & Brand Engagement
Own community engagement strategy and customer interaction standards across all social platforms.
Ensure all community management activity reflects brand values, tone of voice, and customer experience standards.
Monitor customer sentiment, feedback, and cultural trends to inform content and brand strategy.
Build authentic relationships with audiences that strengthen trust, loyalty, and advocacy.
Influencer & Creator Strategy
Lead organic influencer and creator partnerships from identification and briefing through execution and analysis.
Provide clear creative direction to creators to ensure alignment with brand positioning and campaign objectives.
Collaborate with wider marketing functions to maximise amplification of key campaigns and brand narratives.
Reporting & Performance Analysis
Own social media KPIs, reporting frameworks, and performance evaluation.
Translate performance insights into actionable strategic and creative recommendations.
Conduct competitor analysis, trend monitoring, and cultural research to identify opportunities for growth.
Present performance updates, insights, and recommendations to senior stakeholders.
Team Leadership & Governance
Lead, mentor, and develop the social media and content team.
Establish best-practice processes, workflows, playbooks, and content governance frameworks.
Drive consistency, accountability, and excellence across all social and content activities as the business scales.
Experience
Minimum 5+ years' experience within Social Media, Content Marketing, or Brand Marketing roles, ideally within beauty, lifestyle, fashion, consumer goods, or high-growth e-commerce brands.
Proven success developing and leading organic social media strategies that have delivered measurable business impact.
Strong portfolio demonstrating campaign development, creative storytelling, and content leadership.
Experience working closely with founders, leadership teams, or senior stakeholders is highly desirable.
Technical & Creative Skills
Strong understanding of social media strategy, content planning, audience growth, and community building.
Excellent creative judgement with the ability to develop compelling brand narratives and content concepts.
Strong copywriting and storytelling capabilities.
Experience using content creation and editing tools such as CapCut, Canva, Adobe Photoshop, or similar platforms.
Strong analytical capability with the ability to interpret performance data and inform strategy.
About You
Creative thinker with a strong understanding of culture, community, and social-first storytelling.
Commercially minded with a results-oriented approach.
Confident leader who takes ownership and drives high standards.
Strong communicator with excellent stakeholder management skills.
Highly organised and comfortable managing multiple projects simultaneously.
Thrives within fast-paced, entrepreneurial environments.
Passionate about social media, emerging trends, and staying ahead of cultural conversations.
Calm, adaptable, and solutions-focused under pressure.
Perks & Benefits
Competitive salary package based on experience.
Performance-related bonus opportunities.
Flexible hybrid working arrangements.
Career progression opportunities within a high-growth business.
Learning and development support.
Collaborative and entrepreneurial company culture.
Regular team events and social activities.
Why Join?
This is an opportunity to join an exciting, high-growth consumer brand during a pivotal stage of its growth journey.
The role offers genuine ownership and influence over how the brand shows up across social media, content, and culture. You will have the opportunity to shape brand perception, drive community engagement, and build long-term brand equity through innovative content and social strategies.
Working within a highly collaborative environment, you will play a key role in scaling a modern consumer brand while leading impactful campaigns that connect with audiences at scale.