About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless - and we guarantee our results every time.
From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we're your people.
Our Client
Our client is a globally recognised consumer brand with a strong market presence and an established reputation for innovation, quality, and customer trust. With continued investment across digital commerce, customer acquisition, and omnichannel growth, the business is entering an exciting phase of expansion across North America.
As part of this growth strategy, the company is seeking a Performance Marketing Manager to play a pivotal role in scaling customer acquisition, improving marketing efficiency, and driving measurable commercial outcomes across multiple digital channels.
The business offers a collaborative and performance-driven culture where data, innovation, and continuous optimisation are highly valued.
Overview
We are seeking a Performance Marketing Manager to lead the execution and optimisation of the brand's digital acquisition strategy across a diverse mix of paid media and retention channels.
Reporting into the Growth function, this role will be responsible for managing performance marketing activity across Retail Media Networks, Paid Social, Paid Search, Email, and SMS. The successful candidate will combine strong analytical expertise with hands-on channel management experience to drive customer acquisition, maximise return on investment, and support long-term business growth.
This is an exciting opportunity for a commercially minded performance marketer looking to make a significant impact within a market-leading consumer brand.
Key Responsibilities
Performance Marketing Strategy & Execution
Own the day-to-day management and optimisation of paid media activity across multiple acquisition channels.
Execute and optimise campaigns across Retail Media Networks, including marketplace advertising platforms and retail media environments.
Manage Paid Social activity across key platforms, ensuring efficient customer acquisition and scalable campaign performance.
Oversee Paid Search campaigns, driving qualified traffic and maximising conversion opportunities.
Continuously monitor campaign performance, adjusting budgets, bidding strategies, targeting, and creative variables to improve efficiency and return on investment.
Identify opportunities to scale acquisition while maintaining strong performance against key commercial metrics.
Email & SMS Marketing
Own the strategy, execution, and optimisation of email marketing campaigns across the customer lifecycle.
Develop and manage automated customer journeys, including welcome programmes, educational content, promotional campaigns, and retention initiatives.
Lead SMS marketing activity, delivering timely and personalised customer communications that support engagement and conversion objectives.
Build and refine audience segmentation strategies using customer behaviour, lifecycle stage, engagement history, and purchase data.
Conduct ongoing testing across messaging, creative, send times, and campaign structures to improve performance metrics.
Partner with CRM and analytics teams to ensure accurate customer data, reporting, and attribution.
Creative Strategy & Optimisation
Collaborate closely with Creative and Brand teams to develop high-performing campaign assets.
Provide data-driven feedback on creative performance, audience engagement, and conversion drivers.
Develop structured testing roadmaps across creative, copy, landing pages, and customer journeys.
Identify new opportunities to improve campaign effectiveness through creative innovation and audience insights.
Audience Development & Customer Acquisition
Develop and refine audience targeting strategies across all performance marketing channels.
Leverage first-party data and platform insights to improve customer acquisition efficiency.
Identify new audience opportunities and market segments that support growth objectives.
Build scalable acquisition frameworks that drive both short-term performance and long-term customer value.
Reporting & Performance Analysis
Monitor and report on key acquisition, retention, and revenue metrics across all channels.
Build and maintain reporting frameworks that provide clear visibility into campaign performance and commercial impact.
Translate performance data into actionable insights and recommendations for senior stakeholders.
Support forecasting, budget planning, and investment decisions through data-driven analysis.
Work closely with leadership to refine attribution models and improve understanding of cross-channel performance.
Budget Management
Manage media budgets across multiple channels, ensuring efficient allocation of spend.
Monitor return on investment and proactively shift investment towards high-performing opportunities.
Maintain strong financial discipline while supporting ambitious growth targets.
Experience
Minimum 4+ years' experience within Performance Marketing, Growth Marketing, or Digital Acquisition roles.
Proven experience managing paid media campaigns across Paid Social, Paid Search, and broader digital acquisition channels.
Experience working within consumer goods, e-commerce, retail, lifestyle, beauty, wellness, or high-growth consumer brands is highly desirable.
Experience managing significant marketing budgets and delivering measurable commercial results.
Technical & Analytical Skills
Strong hands-on experience with paid media platforms and campaign management tools.
Advanced analytical capability with the ability to interpret complex performance data and identify growth opportunities.
Experience using analytics, reporting, and business intelligence tools.
Strong understanding of attribution, customer acquisition, audience segmentation, and conversion optimisation.
Advanced Excel and reporting skills are highly desirable.
About You
Data-driven with a strong analytical mindset.
Commercially focused and results-oriented.
Highly organised with excellent attention to detail.
Comfortable managing multiple channels, priorities, and campaigns simultaneously.
Creative thinker who understands both performance and brand-building principles.
Strong communicator with the ability to present insights to both technical and non-technical stakeholders.
Thrives within fast-paced, entrepreneurial environments.
Perks & Benefits
Competitive salary package.
Performance-related bonus opportunities.
Flexible hybrid and remote working arrangements.
Comprehensive health and wellbeing benefits.
Learning and development opportunities.
Career progression within a growing international organisation.
Collaborative and high-performing team culture.
Why Join?
This is an opportunity to join a market-leading consumer brand at a pivotal stage of digital growth and transformation.
The role offers genuine ownership across multiple acquisition and retention channels, allowing you to influence how the business acquires, engages, and retains customers at scale. You will work alongside a highly ambitious team, gain exposure to significant media investment, and play a key role in shaping the future growth strategy of a globally recognised brand.
For an ambitious performance marketer, this represents an opportunity to combine strategic influence with hands-on execution while making a measurable impact on business performance.