About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high impact talent and make hiring feel seamless, and we guarantee our results every time. From entry level to executive search, we bring market insight, global network depth, and a Refyned, high touch approach. Whether you're building your founding team or hiring at scale, we're your people.
About Our Client
We are partnering with a rapidly growing, founder led personal care brand with a strong D2C business and an expanding omnichannel presence. They are looking for an experienced Ecommerce and Conversion Rate Optimization Manager to strengthen website performance and deliver measurable improvements across the customer journey. This role is focused on optimizing performance across the brand's Shopify site, TikTok Shop and additional ecommerce marketplaces.
The Opportunity
The Conversion Rate Optimization Manager will take ownership of the brand's website optimization and experimentation strategy. Combining ecommerce data, customer insights, UX principles and consumer behaviour, you will identify opportunities to remove friction, improve the shopping experience and drive growth across conversion rate, average order value and revenue per visitor.
Key Responsibilities
- Develop and manage a commercially focused CRO and experimentation roadmap
- Identify opportunities to improve conversion rate, average order value and revenue per visitor
- Lead A/B testing from hypothesis development through to analysis and implementation
- Analyze customer behaviour and website performance to identify friction and drop-off throughout the purchasing journey
- Optimize key areas of the ecommerce experience, including navigation, product discovery, product pages, cart and checkout
- Optimize landing pages supporting paid media, TikTok campaigns, product launches and promotional activity
- Strengthen onsite merchandising through collections, product recommendations, bundles, upsells and cross-sells
- Use Shopify Analytics, GA4 and customer behaviour tools to evaluate performance and inform priorities
- Partner with Ecommerce, Growth, Marketing, Creative and Development teams to implement improvements
Ideal Background
- CRO, experimentation or ecommerce optimization experience
- Experience working within a high-growth DTC consumer brand
- Deep, hands-on experience with Shopify Plus and Shopify Analytics
- Proven track record of improving ecommerce conversion and revenue through testing and optimization
- Proven experience handling high monthly web traffic volumes
- Strong working knowledge of A/B testing
- Experience within personal care, wellness or another consumer product category advantageous
Why Join
Medical Insurance (Health, Dental, Vision), 3–4 weeks PTO plus State & Federal holidays, 401(k), Plum Benefits discounts, career growth opportunities, and a fully remote position within the USA.