About Refyne We Are Refyne is a specialist executive search agency dedicated to the Beauty, Wellness, and Aesthetics industries. We partner with the sector's most ambitious brands to find the commercial talent driving their next stage of growth.
About Our Client Our client is one of the fastest-growing hair care brands in the United States, serving millions of customers across Shopify, Amazon, TikTok Shop, Walmart, and other leading retail partners. As they scale nationally and internationally, creative has become their single greatest competitive advantage, and they're now looking to build one of the highest-performing creative organisations in consumer products.
The Opportunity This is not a traditional Creative Director, Brand, or Design role. The Director of Creative Performance will own the entire creative performance engine, ensuring every marketing channel has a continuous pipeline of high-performing creative that drives profitable customer acquisition, from ideation through production, testing, measurement, and scaling.
Key Responsibilities
- Own creative performance strategy across every paid acquisition channel (Meta, TikTok, YouTube, Snapchat, Pinterest, CTV, Display, and emerging channels)
- Run the end-to-end creative flywheel: ideation, briefs, UGC production, creator sourcing, agency management, QA, testing, and scaling
- Develop weekly, data-led creative strategies, identifying winning hooks, formats, messaging, and creators
- Own weekly creative analytics and reporting (hit rate, CTR, hook rate, CPA, ROAS by creative, fatigue, and velocity)
- Build and manage the creative production engine across UGC partners, agencies, freelancers, and internal resources
- Manage creator and agency relationships, continuously improving quality, turnaround, and cost efficiency
- Track emerging formats, platforms, and AI creative tools to keep the organisation ahead of the curve
- Partner cross-functionally with Growth, Brand, Ecommerce, Retention, and Product Development
- Deliver weekly executive creative reviews backed by data
Ideal Background
- 8+ years in Creative Strategy, Performance Creative, Growth Creative, or Performance Marketing
- Experience leading creative for a high-growth DTC or omnichannel consumer brand
- Deep understanding of Meta, TikTok, YouTube, and emerging acquisition channels
- Strong analytical mindset, able to translate performance data into creative strategy
- Experience managing creators, UGC agencies, freelancers, and creative vendors
- Proven track record building scalable creative systems and workflows
Why Join This is a chance to build and own the creative engine behind one of the fastest-growing consumer brands in the country, with real influence over how the business scales its acquisition and brand presence nationally and internationally.