About Refyne
Refyne is a specialist recruitment consultancy working exclusively within the beauty, wellness and consumer goods space. We partner with ambitious brands to connect them with exceptional talent, and we work with candidates to find roles that genuinely fit their skills and career goals.
About Our Client
Our client is a fast growing, family founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has grown into one of the most recognised textured hair brands in the United States, known for transformative products, authentic storytelling and a deeply engaged community. As the brand enters its next phase of growth, creators and affiliates are set to play an increasingly important role in building awareness, driving acquisition and delivering profitable revenue.
The Opportunity
This is a strategic and hands on role for someone who understands both culture and performance. You will build, manage and scale the brand's influencer, creator, ambassador and affiliate programmes end to end, from sourcing and negotiation through to campaign development, reporting and optimisation. You will be trusted to identify the right partners, build lasting relationships and make sure every programme delivers measurable value, not just visibility.
Key Responsibilities
- Own the influencer and creator strategy across paid, gifted, ambassador and affiliate partnerships
- Source, vet and build relationships with creators across micro, mid tier and macro levels
- Lead influencer campaigns from concept through to activation and post campaign analysis
- Own the strategy, growth and performance of the affiliate programme, including commission structures and incentives
- Build and scale TikTok Shop creator and affiliate recruitment
- Lead negotiations on rates, deliverables, usage rights and contracts, working with legal where needed
- Manage budgets and report on attributed revenue, return on creator spend and acquisition cost
- Partner with the social and content team to amplify strong creator content across owned channels
- Develop a strategic product seeding and gifting programme tied to clear objectives
Ideal Background
- Four or more years in influencer, creator, affiliate or performance marketing, including at least two years owning programmes and budgets directly
- Experience with a fast growing consumer, beauty or DTC brand
- A track record of scaling creator or affiliate programmes and improving return on investment
- Strong understanding of TikTok, TikTok Shop, Instagram, YouTube and affiliate marketing
- Confident negotiator with strong relationship management skills
- Comfortable working with data, budgets and reporting alongside creative and relationship work
- Experience in textured hair, multicultural beauty or a culturally driven category is a strong plus
Why Join
This is an opportunity to build and scale a creator and affiliate function from a position of real ownership, working closely with a founder led team at a pivotal stage of the brand's growth.