About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high impact talent and make hiring feel seamless, and we guarantee our results every time! From entry level to executive search, we bring market insight, global network depth, and a Refyned, high touch approach. Whether you're building your founding team or hiring at scale, we're your people.
About Our Client
We are partnering with one of Europe's fastest growing beauty brands, known for makeup and skincare that challenge people to rethink their routines. The business is founder led, sells around the world online and in store, and has built a large and loyal community of customers.
The Opportunity
As Director of Marketing, you will lead the product and brand marketing team and act as the key link between creative, commercial and the founder. You will own the global marketing calendar and the integrated activation plans that drive customer acquisition, conversion and retention.
This is a senior role with full accountability for campaign return and product sales performance. You will work closely with Social, PR, Creative, Product Innovation, Retail and Ecommerce to bring the brand to life across every touchpoint, from online to in store.
The role is based in London with hybrid and flexible working.
Key Responsibilities
- Drive brand awareness, consideration and preference across all markets.
- Own product and brand activation so the proposition is brought to life consistently online and in store.
- Own the global marketing calendar, keeping storytelling continuous, relevant and engaging.
- Lead brand and product campaigns and the always on strategy, from consumer proposition through to multichannel activation.
- Set campaign KPIs, oversee performance reporting and deliver campaign return and product sales targets.
- Work with Product Development and the Head of Product Marketing to shape new product propositions.
- Drive the product marketing roadmap for all new launches and reactivations.
- Lead in store brand and product marketing, working with the visual merchandising team.
- Lead, inspire and develop a high performing marketing team.
Ideal Background
- Proven experience building and delivering integrated activation plans that support wider business goals.
- Strong commercial and financial skills, using data to improve performance and return.
- Experience working directly with a founder or highly visible figurehead.
- Experience in an omnichannel business covering direct to consumer and physical retail or wholesale.
- Experience across both creative origination and regional execution.
- Confident building cross functional partnerships and influencing at exec and founder level.
- Thrives in a fast paced environment with strong attention to detail.
- Beauty experience preferred.
Why Join
- Salary of up to £150,000 plus bonus and benefits.
- A senior leadership role with real influence on the direction of a fast growing global beauty brand.
- Hybrid and flexible working, plus two weeks working from anywhere.
- 25 days holiday plus wellbeing days, early finish Fridays and summer Fridays.
- Annual product allowance and company discount.
- Health scheme, pension, training budget and enhanced family friendly packages.