About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high impact talent and make hiring feel seamless, and we guarantee our results every time! From entry level to executive search, we bring market insight, global network depth, and a Refyned, high touch approach. Whether you're building your founding team or hiring at scale, we're your people.
About Our Client
We are partnering with one of Europe's fastest growing beauty brands, known for makeup and skincare that challenge people to rethink their routines. The business is founder led, sells around the world and has built a large and loyal community of customers.
The Opportunity
As Head of Product Marketing, you will lead the strategy, positioning and activation of product campaigns across the core range, existing product development and new product launches. You will shape how the brand shows up and drive trial, conversion and long term commercial performance.
This is a senior role where you will also lead and develop a small product marketing team, including a Product Marketing Manager and a Junior Product Marketing Manager. You will work closely with NPD, Regulatory, PR, Social, Creative, Retail and Digital.
The role is based in London with hybrid and flexible working.
Key Responsibilities
- Own positioning, go to market and always on strategy for the core range and existing products.
- Lead market launch execution for new products alongside the NPD team.
- Lead strategy, briefing and cross channel alignment for product campaigns across PR, Social, Creative, Retail and Digital.
- Work with NPD and Innovation to deliver the gifting strategy.
- Build product marketing frameworks covering message testing, positioning, competitor tracking and proof points.
- Work with NPD and Regulatory to make sure campaign messaging reflects approved efficacy claims.
- Set campaign KPIs and report on performance.
- Manage the product marketing budget, forecasting and reporting spend against agreed outcomes.
- Act as the internal expert on trends, consumer insight and market dynamics, and input on pricing.
- Lead the use of AI tools within the team to improve the quality and pace of work.
Ideal Background
- Experience in beauty and cosmetics brands is essential.
- Strong background in beauty product marketing at Senior Manager or Head of level.
- Proven people management experience with a small, high performing team.
- A creative thinker who develops fresh marketing strategies.
- A confident communicator who can influence at all levels, including the founder.
- Data driven, with experience setting and reporting against commercial KPIs.
- Skilled at building partnerships across NPD, Commercial and Digital.
- Thrives in a fast paced environment with strong attention to detail.
Why Join
- Competitive salary of £85,000 plus bonus and benefits.
- Lead product marketing for a fast growing global beauty brand.
- Hybrid and flexible working, plus two weeks working from anywhere.
- 25 days holiday plus wellbeing days, early finish Fridays and summer Fridays.
- Annual product allowance and company discount.
- Health scheme, pension, training budget and enhanced family friendly packages.