About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high impact talent and make hiring feel seamless, and we guarantee our results every time! From entry level to executive search, we bring market insight, global network depth, and a Refyned, high touch approach. Whether you’re building your founding team or hiring at scale, we’re your people.
About Our Client
We are partnering with an award winning, founder led eye care brand serving more than 100,000 customers across the US and UK. Created by an optometrist, the brand makes clean, simple and effective products for dry and sensitive eyes that people genuinely enjoy using. It is a small, lean DTC team where the biggest wins sit between functions.
The Opportunity
As Growth Marketing Manager, you will take a broad, hands-on role that shapes the brand’s offers, improves website conversion and runs its lifecycle programme, connecting all three back to revenue, lifetime value and margin. Dry eye is a daily condition, so results come from consistency, and the customers who stay are the heart of the business.
This is not a channel specialist role and it is not campaign execution. You will decide where to focus, build the case and do the work, working closely with the founders and with the design, web, paid and customer experience teams. The role is yours to build and is expected to grow with you.
Key Responsibilities
- Own website conversion from landing page to checkout, finding where shoppers drop off, writing hypotheses, briefing changes to product, landing and cart pages, and running A/B tests.
- Own the email and SMS programme in Klaviyo, including welcome, abandonment, post purchase, replenishment, cross sell and winback flows, plus the weekly campaign calendar and product launches.
- Improve the subscription programme in Recharge (US) and Loop (UK), from the offer and delivery cadences to cancel and save flows, and understand why customers leave.
- Grow the email and SMS audience through pop ups, opt in offers and a dry eye quiz, using customer answers to personalise what they see next.
- Build conversion, cohort, LTV and repeat rate reporting that shows what is working and where to act next.
- Talk to customers and read reviews so the numbers come with a reason.
- Be measured on profitable growth: conversion rate and average order value, customer lifetime value by cohort, repeat purchase and subscription attach rates, churn, and email and SMS share of revenue.
Ideal Background
- 2 to 4 years in marketing at a DTC ecommerce brand where Meta was the main growth channel. Time in a small team where you touched more than one area is a plus.
- Experience in lifecycle or retention marketing, with a good understanding of how email, SMS and subscriptions drive repeat purchase, and hands on use of tools such as Klaviyo, Recharge, Skio or Loop.
- Commercially sharp, thinking in terms of conversion, AOV, LTV and margin, and able to explain why an offer works or does not.
- Comfortable with data, pulling your own numbers and running your own cohort and funnel analysis.
- A constant tester who can tell a real result from noise.
- A high bar for craft in copy, design and customer experience, with the ability to take a defined brand and execute it really well.
- A self starter who sets clear priorities, learns fast and works well without much structure.
- Nice to have: building a lifecycle programme on your own in Klaviyo, experience in wellness, health or personal care where claims need care, CRO testing with tools such as Intelligems, Shopify experience, launching loyalty, referral or review programmes, and working across more than one store or country.
Why Join
- Take a broad, owner style role where you decide where to focus and see the impact.
- Work closely with the founders on offers, conversion and retention.
- Join an award winning brand with a loyal and growing customer base.
- Competitive salary of $84,000.
- Unlimited PTO.
- Full health, vision and dental coverage.