About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high impact talent and make hiring feel seamless, and we guarantee our results every time! From entry level to executive search, we bring market insight, global network depth, and a Refyned, high touch approach. Whether you're building your founding team or hiring at scale, we're your people.
About Our Client
Our client is a fast growing beauty and haircare brand with a scalp first philosophy and a loyal community behind it. They focus on product efficacy and authentic storytelling, and sell through their own website, marketplaces, social commerce and national retail, with international growth on the way.
The Opportunity
This is a senior leadership role covering brand positioning, product marketing, integrated campaigns, go to market planning and organic social. You will report to the VP of Integrated Marketing and directly manage the Brand and Social teams.
You will turn business goals and consumer insight into strong strategy, then make sure it is delivered well. The role needs sharp creative judgement, commercial awareness and real operational discipline.
This role is fully remote.
Key Responsibilities
- Define brand positioning, messaging and consumer value propositions, and build annual and quarterly brand plans.
- Turn research, customer feedback and category trends into clear decisions, including SKU level competitive analysis.
- Own go to market plans for collections and launches, from consumer opportunity through to post launch support.
- Write channel briefs, asset plans, launch phases, budgets and measurement plans with clear owners and deadlines.
- Lead integrated campaigns across paid, owned, earned, retail and experiential touchpoints.
- Own organic social strategy, the content calendar and publishing quality checks.
- Oversee community management and partner with Growth on social commerce and paid amplification.
- Support retail and omnichannel growth, including retailer specific launches and new international markets.
- Own departmental budgets and track brand health, launch delivery and campaign performance.
- Lead, coach and develop the Brand and Social teams and manage agencies and external partners.
Ideal Background
- 10+ years in brand, integrated or consumer marketing, including leading teams.
- Beauty, haircare, personal care or relevant consumer goods experience, with clear ownership of product launches.
- A track record of consumer led positioning, integrated campaigns and strong creative briefs.
- Direct experience leading social teams, publishing operations and shoppable content.
- Experience across digital commerce and national retail, with strong analytical judgement.
- Proven budget ownership, vendor management and resource planning.
- Experience scaling a brand through major national retailers is a plus.
- Knowledge of textured haircare and multicultural beauty consumers is a plus.
Why Join
- Competitive salary of $170,000 plus bonus and benefits, including a retirement plan and healthcare.
- A director level role leading brand and social for a brand with real momentum.
- Direct line management of your own team.
- Fully remote working.