About Refyne We Are Refyne is a specialist executive search agency dedicated to the Beauty, Wellness, and Aesthetics industries. We partner with the sector's most ambitious brands to find the commercial talent driving their next stage of growth.
About Our Client Our client is one of the fastest-growing independent haircare brands in the United States, a scalp-first hair wellness company with a rapidly expanding omnichannel business across DTC, Amazon, TikTok Shop, Walmart, wholesale, and international markets. As they scale toward a national retail footprint, they're looking for an experienced commercial leader to build the infrastructure required for the next stage of growth.
The Opportunity The VP of Commercial will own the company's entire commercial strategy across all revenue-generating sales channels outside of paid marketing and ecommerce optimisation, including retail, wholesale, distributor relationships, international expansion, marketplace partnerships, and sales operations. This is a builder role for someone who has scaled high-growth consumer brands and can build commercial infrastructure from the ground up, partnering closely with Marketing, Brand, Supply Chain, Finance, Operations, and the executive team.
Key Responsibilities
- Develop and execute the company's long-term commercial growth strategy, including annual and multi-year revenue plans across all channels
- Own national retail expansion: buyer relationships, line reviews, promotional planning, assortment strategy, and annual Joint Business Plans
- Develop wholesale strategy, manage distributor relationships, and expand independent beauty supply and salon partnerships
- Lead international commercial growth, including distributor selection, market entry, and country prioritisation
- Oversee strategic marketplace partnerships (Amazon, TikTok Shop, Walmart Marketplace, and emerging platforms)
- Partner with Supply Chain and Finance on demand forecasting, inventory planning, and S&OP
- Recruit, coach, and develop a world-class commercial organisation
- Serve as a member of the executive leadership team, presenting commercial updates and driving cross-functional alignment
Ideal Background
- Bachelor's degree required, MBA preferred
- 12+ years of progressive commercial leadership experience, including 7+ years leading high-performing sales organisations
- Experience in beauty, personal care, wellness, or consumer packaged goods
- Experience managing $100M+ annual revenue businesses preferred
- Proven track record leading national retail accounts and scaling omnichannel consumer brands
- Strong experience across mass retail, Amazon, wholesale, international distribution, JBPs, and trade marketing
Why Join This is an opportunity to help shape one of the fastest-growing independent beauty brands in the country during a pivotal stage of growth, with significant ownership, visibility, and the ability to build commercial infrastructure from scratch.