About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless - and we guarantee our results every time.
From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we’re your people.
Our Client
Our client is a globally recognised wellness and beauty brand with a strong heritage in aromatherapy, self-care, and holistic wellbeing. Operating across 50+ international markets, the business has established a premium position within the global wellness sector through a combination of innovation, therapeutic expertise, and elevated consumer experiences.
With continued international growth across retail, spa, e-commerce, and distributor channels, the company is entering an exciting new phase of brand evolution and global expansion. The business offers a collaborative, entrepreneurial environment where creativity, ownership, and strategic thinking are highly valued.
Overview
We are seeking a Senior Global Marketing Manager to play a central role in shaping and delivering the global brand and marketing strategy across all channels and international markets. Reporting into the Global Head of Marketing, Digital & Innovation, this role will lead the execution of integrated brand campaigns, global activations, and creative storytelling initiatives while overseeing trade marketing activity.
This is a highly visible position responsible for evolving the brand’s messaging hierarchy, creative direction, campaign toolkits, and global marketing calendar. The successful candidate will act as a senior brand guardian, ensuring consistency across every touchpoint while driving impactful marketing initiatives that strengthen global brand presence and commercial performance.
The role is ideally suited to a commercially minded, highly organised marketing leader who thrives in fast-paced SME environments and combines strategic thinking with hands-on execution.
Key Responsibilities
Global Brand Development
Partner with the Global Head of Marketing, Digital & Innovation to develop and execute the global brand strategy across all channels and markets.
Lead the development and evolution of the brand’s “Big Idea,” ensuring compelling storytelling and elevated consumer engagement across all touchpoints.
Own and evolve the Brand Visual Identity (BVI), Tone of Voice (TOV), and Consumer Driven Strategy (CDS).
Define and implement a clear global messaging hierarchy, continuously refining positioning based on consumer insight and campaign performance.
Lead creative direction across campaign development, including global stills and video assets from concept through to delivery.
Develop global campaign and launch toolkits including campaign objectives, copywriting, assets, taglines, and key consumer moments.
Act as a senior brand guardian, ensuring consistent and best-in-class brand execution globally.
Marketing Planning, Activation & PR
Develop and lead the annual global marketing plan and campaign calendar aligned to commercial priorities, new product launches, and key trading moments.
Lead cross-functional campaign planning and post-campaign reporting, driving continuous optimisation and application of learnings.
Manage the external PR agency relationship, ensuring all activity aligns with wider business and brand objectives.
Lead local marketing activations including influencer collaborations, strategic partnerships, beauty box initiatives, events, and sampling campaigns.
Trade Marketing & Channel Support
Support the Trade Marketing Manager in developing the global trade marketing strategy across retail, spa, and distributor channels.
Provide strategic oversight to ensure all trade activations align with wider campaign priorities and brand positioning.
Support the development of visual merchandising guidelines to ensure premium and consistent execution across all markets.
Budget Management & Leadership
Manage the global brand and marketing budget, ensuring effective investment allocation and strong return on investment.
Line manage and develop direct reports, setting clear objectives and supporting ongoing growth and performance.
Lead regular cross-functional marketing meetings to ensure alignment across brand, digital, trade, and commercial teams.
Present strategic plans and business updates to senior leadership and wider global teams.
Qualifications
Experience: Minimum 7+ years of experience within brand and marketing roles, ideally within beauty, wellness, spa, or premium consumer brands operating in fast-paced SME environments.
Brand Strategy: Proven experience developing and executing global brand marketing strategies while balancing both international brand building and local activations.
Creative Leadership: Strong experience leading campaign development, creative asset production, agency management, and brand storytelling initiatives.
Commercial Acumen: Experience managing budgets, analysing performance metrics, and driving marketing ROI.
Copywriting & Messaging: Confident copywriter with the ability to shape compelling campaign messaging across multiple channels and audiences.
Retail & Distribution Exposure: Experience working with UK and international retail partners and distributor networks is highly advantageous.
Location Requirements: Ability to work in a hybrid capacity from the West London office location.
Core Competencies
Strategic & Creative: Combines strategic thinking with strong creative instincts and the ability to translate brand vision into impactful consumer campaigns.
Collaborative Leader: Strong stakeholder management skills with the ability to influence cross-functional teams and senior leadership.
Entrepreneurial Mindset: Self-motivated, proactive, and comfortable operating within a fast-paced, evolving business environment.
Highly Organised: Exceptional project management, prioritisation, and attention to detail across multiple concurrent initiatives.
People-Focused: A natural team leader who enjoys mentoring and developing others through coaching and clear direction.
Passion for Wellness: A genuine passion for wellbeing, self-care, and purpose-driven brands.
Additional Information
Location: Hybrid – West London.
Perks & Benefits
25 days annual leave plus bank holidays and an additional Wellness Day.
Monthly product allowance and friends & family discounts.
Private healthcare and pension scheme.
Life insurance.
Enhanced parental and dependent leave policies.
Long service awards.
Tailored personal development plans and career progression opportunities.
Paid volunteering days as part of the company’s wider sustainability and community initiatives.
Access to wellness treatments, product testing, and premium employee perks.
Why Join?
This is an exciting opportunity to join a globally respected wellness brand at a pivotal stage of growth and international expansion. The role offers genuine strategic influence, creative ownership, and the chance to shape the future of a purpose-led brand operating at the forefront of beauty and wellbeing.
You will work within a collaborative and entrepreneurial culture where innovation, creativity, and wellbeing sit at the heart of the business.