About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless - and we guarantee our results every time.From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we’re your people.
Our Client
Our client is a fast-growing, mission-led challenger brand operating within the consumer health and wellness space. Driven by a commitment to addressing historically underserved consumer needs , the business has built a dedicated, highly active digital community and a loyal customer base.
The business offers a fast-paced, high-autonomy environment with plenty of "white space" for strategic ownership. It is an entrepreneurial culture where ambitious individuals are empowered to move quickly, take genuine responsibility, and make a measurable impact.
Overview
We are seeking a Senior Brand Manager to lead integrated, 360-degree brand campaigns and turn high-level strategy into clear, executable day-to-day plans. This is a pivotal role reporting directly to the Brand Marketing Director, responsible for driving brand awareness, managing agency partnerships, and serving as the absolute guardian of the brand's tone of voice and regulatory compliance.
You will play a key role in scaling the brand's reach by translating consumer insights into powerful marketing actions, cultural moments, and collaborative partnerships. This position suits a strong, energetic project manager who thrives in a fast-paced consumer brand environment, combines a love for data with creative storytelling, and is deeply motivated by a mission-driven business model.
Key Responsibilities
Brand Strategy & Campaign Delivery
Lead integrated brand campaigns end-to-end, briefing creative, coordinating across channels, and owning full 360 delivery.
Run the day-to-day brand roadmap alongside the Brand Marketing Director, turning overarching strategies into clear execution plans and timelines.
Drive overall brand awareness by working closely with growth and creative teams to shape content ideas, angles, and partnerships.
Agency & Partner Management
Own the day-to-day relationship with the external PR agency, briefing them on business priorities and ensuring all output ladders up to the wider brand strategy.
Source and manage strategic partnerships that actively extend brand reach and build commercial credibility.
Brand Guardianship & Compliance
Act as the ultimate brand guardian across every team and channel, keeping tone of voice and messaging consistent.
Ensure strict UK regulatory compliance across all marketing channels and copy.
Customer Insight & Campaign Activation
Own the customer insight cadence with Customer Experience (CX) and Community teams, turning direct feedback into actionable marketing briefs and customer journey improvements.
Identify key cultural moments, wellness milestones, seasonal hooks, and industry events to build creative activation plans around them.
Qualifications
Experience: Minimum 5–6 years of experience in brand marketing, ideally within a DTC, wellness, health, or challenger consumer brand environment.
Project Management: Proven track record as a strong project manager capable of successfully running multiple complex projects in parallel. Data
Fluency: Comfortable with data—ability to read dashboards, spot the narrative within the numbers, and build data-backed cases for marketing investment.
Regulatory Knowledge: Experience working within regulated categories or managing specialized/scientific content is highly advantageous. Location
Requirements: Ability to work in a hybrid capacity, spending 2–3 days a week in the London office.
Core Competencies
Customer Obsessed: Someone who genuinely understands the consumer, deeply engages with feedback and communities, and effortlessly translates insights into action. Confident
Collaborator: Strong stakeholder management skills; able to hold your own with leadership, align seamlessly with growth teams, and manage external partners effectively.
Mission-Driven: A genuine passion for the "why" behind the brand, with a desire to impact an underserved consumer category.
Proactive & Resilient: Picks things up quickly, asks sharp questions, is unafraid to constructively challenge the status quo, and acts as a calm centre when things get busy.
High Energy: Brings strong, enthusiastic energy that naturally motivates people and makes them want to collaborate.
Additional Information
Salary: £60,000 + benefits.
Location: London Hybrid (2–3 days in office).
Perks & Benefits:EMI stock options.
Private medical insurance.
Company pension.
Dedicated learning & development budget.
Monthly wellbeing and recognition perks.
Free company products for you, your friends, and your family.
Direct exposure to the Founder and leadership team.
Why Join?
This is an exceptional opportunity to join one of the UK’s most exciting, mission-led brands at a pivotal stage of their growth journey. You will have real autonomy and an expansive "white space" to build out a historic category. If you want to spend your time doing deeply purposeful work, building supportive communities, and shaping the future of consumer health and wellness, this ambitious and entrepreneurial team is the place to do it.