About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time! From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we're your people.
Our Client
We Are Refyne are exclusively partnered with a fast-growing, disruptive men’s personal care brand entering an exciting new phase of growth. With strong retail distribution across major UK retailers and ambitious plans to scale internationally and accelerate their D2C and social-first channels, this brand is building a best-in-class digital engine.
They are now looking for a Digital Marketing Specialist to play a key role in driving performance, customer acquisition, and online growth.
Responsibilities:
- Own and optimise paid media campaigns across Meta, TikTok, Google Ads and other digital channels to drive traffic, sales and customer acquisition.
- Manage daily budget pacing and performance metrics including ROAS, CTR and conversion rates.
- Develop and execute A/B testing across ad creatives, landing pages and messaging to improve campaign performance.
- Conduct audience research, competitor analysis and market testing to inform strategy and targeting.
- Create compelling ad copy and brief creative assets aligned to brand tone and target audience.
- Monitor and report on campaign performance, identifying opportunities to improve conversion and user experience.
- Collaborate with internal teams to align marketing activity with wider business objectives and product strategy.
- Manage external CRM support, ensuring email flows, campaign cadence and lifecycle marketing activity drive retention and CLTV.
- Support the development and optimisation of loyalty initiatives.
- Track and analyse performance across GA4, Shopify and ad platforms, delivering regular insights and recommendations.
- Maintain accurate tracking and attribution across campaigns using UTM parameters and pixels.
- Stay up to date with platform updates, industry trends and emerging best practices.
You Are:
- Experienced in digital or performance marketing, ideally within DTC e-commerce or personal care.
- Hands-on with paid media platforms including Meta, TikTok and Google Ads.
- Analytical and data-driven, with a strong test-and-learn mindset.
- Knowledgeable in CRM, email marketing and customer lifecycle strategies (Klaviyo experience is a plus).
- A strong communicator with the ability to create engaging copy tailored to a male consumer audience.
- Commercially aware, with a clear understanding of customer acquisition and online growth levers.
- Highly organised and comfortable managing multiple campaigns in a fast-paced environment.
- Proactive, curious and eager to learn within a high-growth, entrepreneurial brand.