About Refyne
Refyne is a specialist recruitment consultancy working exclusively within the beauty, wellness and consumer goods space. We partner with ambitious brands to connect them with exceptional talent, and we work with candidates to find roles that genuinely fit their skills and career goals.
About Our Client
Our client is a fast growing, family founded haircare brand built on results, culture and community. What began as a kitchen remedy has grown into one of the most recognised textured hair brands in the United States, known for effective products, authentic storytelling and a highly engaged customer following. As the brand enters its next stage of growth, social media sits at the centre of its strategy, driving awareness, trust and customer growth.
The Opportunity
This is a senior, hands on leadership role for someone who wants to own the organic social strategy and content engine for a brand that people are genuinely talking about. You will set the strategy, establish creative standards, manage the content calendar, lead a small team, and jump in personally on ideation, filming, editing and publishing when the moment calls for it. You will shape how the brand shows up across TikTok, Instagram, Facebook, YouTube and TikTok Shop, and you will be trusted to turn cultural relevance into real business growth.
Key Responsibilities
- Own the end to end organic social and content strategy across all major platforms
- Manage the social content calendar from planning and briefing through to publishing and optimisation
- Build a high volume content production engine that consistently delivers strong, differentiated work
- Lead social first campaigns around product launches, retail moments and cultural conversations
- Set the standards and tone for community engagement, comments and social listening
- Partner with the influencer and affiliate team to turn creator partnerships into strong owned content
- Support social commerce and TikTok Shop through platform native content and product storytelling
- Own reporting and performance analysis, translating data into clear recommendations for leadership
- Lead, mentor and raise the standards of the wider social team
Ideal Background
- Five to seven or more years leading organic social and content marketing for a fast growing consumer brand
- A strong portfolio showing social first campaigns, short form video and measurable results
- Proven experience managing a high volume content calendar and production process
- Comfortable being hands on, from writing the hook to directing the shoot to editing the final cut
- Strong analytical instincts, with experience across platform insights, reporting and testing
- Experience in beauty, haircare, wellness or another culturally relevant consumer category is a strong plus
- Comfortable working closely with founders and senior leadership in a fast moving environment
Why Join
This is a chance to take genuine ownership of a brand's social presence at a pivotal moment in its growth, with the autonomy to shape strategy and the support of a close knit, founder led team who care deeply about the culture they are building.
Industry/Sector: Marketing