About Refyne
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high impact talent and make hiring feel seamless, and we guarantee our results every time. From entry level to executive search, we bring market insight, global network depth, and a Refyned, high touch approach. Whether you're building your founding team or hiring at scale, we're your people.
About Our Client
We are partnering with a rapidly growing, founder led personal care brand with an established DTC business and an expanding omnichannel retail presence. They are looking for an experienced VP of Integrated Marketing to lead the next stage of their brand and consumer marketing strategy.
The Opportunity
The VP of Integrated Marketing will unite brand, social, creator, experiential, partnerships, retail marketing and product launches under one cohesive strategy, translating commercial priorities, consumer insights and product innovation into integrated marketing plans that grow awareness, product adoption, household penetration and long term brand equity.
Key Responsibilities
- Own the overarching integrated marketing strategy across brand, social, creators, experiential, partnerships, retail and product launches
- Build annual and quarterly marketing plans connecting brand activity, launches, cultural moments and retailer priorities
- Translate growth objectives into marketing priorities, investment decisions, KPIs and execution plans
- Lead integrated campaigns across DTC, retail and social commerce
- Own consumer facing go to market strategy for major product and collection launches
- Oversee brand positioning, consumer segmentation, messaging and brand architecture
- Develop integrated retail marketing programs supporting launches, sampling and events
- Build, mentor and develop a high performing, multidisciplinary marketing organization
Ideal Background
- 8+ years of progressive consumer marketing experience, including senior leadership
- Proven track record scaling brands across DTC, retail and omnichannel marketplaces
- Broad leadership spanning brand strategy, campaigns, social, creator marketing, retail and experiential
- Experience managing multidisciplinary teams and developing senior marketing leaders
- Comfortable in a founder led, fast moving environment
- Experience within beauty, personal care or wellness
Why Join
Highly competitive base salary up to $275k plus bonus potential, full medical/dental/vision, 4 weeks PTO plus holidays, matched 401(k), and career growth within a rapidly expanding, founder led brand.