About Refyne
We Are Refyne is a specialist executive search agency dedicated to the Beauty, Wellness, and Aesthetics industries. We partner with the sector's most ambitious brands to find the commercial talent driving their next stage of growth.
About Our Client
Our client is the #1 pacifier brand and leading European feeding and soothing brand in the US, recognised as the #1 healthcare professional recommended brand in its category. With 50 years of R&D and uncompromising safety standards behind every product, they're a trusted name across families' every life stage.
The Opportunity
The Social Media Manager will own all of the brand's social channels, managing day-to-day operations, content production, and the social calendar. This is a high-visibility role working closely with the VP of Marketing to deliver branded content that grows the audience and builds loyalty within the core community.
Key Responsibilities
- Develop platform-specific content and engagement frameworks, and build annual content calendars aligned to key dates and strategic goals
- Produce and deploy content across Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, and emerging platforms, including shooting and editing video
- Schedule and produce weekly episodic content and live streams; manage community samples and send-outs
- Build relationships with KOLs to create education-driven content and expand reach
- Collaborate with cross-functional partners and senior leadership on content development, product launches, and collabs
- Manage community engagement, including DMs and comments
- Attend brand events and photoshoots to capture content
- Track and analyse organic social performance through weekly dashboards and quarterly reports
Ideal Background
- 5+ years of experience in social media marketing
- Strong eye for creative, with proficiency in Adobe Creative Suite, Canva, and video editing tools (Premiere, CapCut, etc.)
- Comfortable on camera and confident pitching ideas
- Highly organised, curious, and metrics-driven
- Based in or willing to work 3 days/week in-office in Manhattan
Why Join
This is a high-visibility role at a category-leading, professionally recommended brand with 50 years of heritage, offering real creative ownership over how the brand shows up across social.