About Refyne
We Are Refyne is a specialist executive search agency dedicated to the Beauty, Wellness, and Aesthetics industries. We partner with the sector's most ambitious brands to find the commercial talent driving their next stage of growth.
About Our Client
Our client is one of the fastest growing hair care brands in the US, dedicated to helping people achieve healthier hair through scalp first innovation. Their products are trusted by millions of customers across Shopify, Amazon, TikTok Shop, and Walmart.com. As they continue scaling rapidly, they're looking for exceptional talent to help create outstanding, data driven customer experiences.
The Opportunity
The CRO Manager will own and continuously improve the digital shopping experience across the brand's ecommerce ecosystem, maximizing conversion rate, revenue per visitor, and average order value through data driven experimentation, UX optimization, and customer behavior analysis. This is a highly visible role partnering closely with Ecommerce, Growth, Marketing, Creative, and Development teams.
Key Responsibilities
- Own the company's conversion optimization roadmap, prioritizing initiatives based on customer insights and revenue impact
- Plan, execute, and analyze A/B and multivariate tests across the homepage, PDPs, cart, checkout, and landing pages
- Identify and eliminate friction throughout the customer journey, improving mobile usability, navigation, and checkout experience
- Analyze customer behavior using GA4, Shopify Analytics, heatmaps, and session recordings to uncover conversion barriers
- Optimize ecommerce merchandising, including product recommendations, bundles, and cross sells
- Own landing page optimization for paid campaigns and product launches
- Develop executive dashboards and provide weekly reporting on conversion trends and experiment results
Ideal Background
- 4+ years of experience in Conversion Rate Optimization for a high growth DTC ecommerce brand
- Deep experience with Shopify Plus and ecommerce analytics tools (GA4, Triple Whale, Microsoft Clarity)
- Strong understanding of UX principles and consumer psychology
- Proven track record increasing conversion rate and revenue through experimentation
- Experience within beauty, hair care, skincare, or wellness strongly preferred
Why Join
This is an opportunity to own one of the highest impact functions within one of the fastest growing brands in beauty, with real autonomy to build and scale a best in class conversion optimization program.