About Refyne
We Are Refyne is a specialist executive search agency dedicated to the Beauty, Wellness, and Aesthetics industries. We partner with the sector's most ambitious brands to find the commercial talent driving their next stage of growth.
About Our Client
Our client is a global leader in infant care and the #1 pacifier brand in the US. As one of the company's most strategically vital markets, North America plays a central role in the brand's growth, and they're now looking for a brand leader to drive strategy and execution across the region.
The Opportunity
The Brand Manager - Retail & Product will serve as a key steward of the brand across North America, ensuring alignment with the global brand while elevating local relevance and commercial performance. The role spans the end-to-end brand ecosystem, including retail execution, packaging, content, and strategic partnerships, requiring a hands-on mindset alongside high-level brand thinking.
Key Responsibilities
- Drive the North American brand strategy, ensuring consistency with global frameworks while integrating market-specific insights
- Act as brand guardian across North America, maintaining coherence in messaging, tone of voice, and design
- Own and elevate the brand experience across digital and physical retail environments
- Lead market-specific packaging development, including visual systems and claims strategy, in partnership with regulatory and legal teams
- Partner with creative teams and agencies to deliver insight-driven content across owned and social channels
- Act as a key liaison between global brand strategy, NPD, and North American sales and digital teams
- Ensure disciplined budget stewardship and delivery against business and brand KPIs
Ideal Background
- 7–10+ years of experience in brand marketing within CPG, ideally within baby products, health, personal care, or adjacent lifestyle categories
- Demonstrated success managing end-to-end brand strategy and execution for the US market
- Experience in packaging development, including claims and regulatory considerations
- Deep expertise in content strategy, social media, and influencer marketing
- Experience navigating a global, matrixed organisation
- Exposure to highly regulated consumer categories strongly preferred
Why Join
This is a rare opportunity to manage branding for a top-tier global brand in its most critical growth market, with significant influence across both the North American and global organisation.