We are excited to be working with a premium beauty and fragrance brand looking for a dynamic Marketing Manager to drive their brand strategy and growth. This is a fantastic opportunity for an experienced marketing professional to lead multi-channel campaigns, trade activations, and influencer partnerships while shaping the brand’s presence across global markets.
Responsibilities
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Develop and own the Go-To-Market (GTM) Calendar, ensuring a structured and strategic approach to product launches, promotional campaigns, and retail execution.
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Lead the development and execution of a multi-channel marketing strategy to enhance brand awareness, drive sales, and maximize return on investment.
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Create compelling trade marketing initiatives, including in-store activations, POS materials, and retail partnerships to drive sell-through.
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Oversee the design and distribution of POS packs for international distributors, ensuring seamless implementation and brand consistency across markets.
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Build and manage PR and influencer marketing campaigns, securing key media coverage and developing strategic partnerships with creators, journalists, and bloggers.
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Develop a data-driven marketing approach by setting clear KPIs, tracking performance, and continuously optimizing campaigns based on insights.
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Collaborate with the Social Media Manager to align content strategies and ensure cohesive brand messaging across all digital and offline channels.
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Identify and test new growth strategies, staying ahead of industry trends and competitor activity.
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Own and manage the marketing budget, ensuring maximum impact from every investment.
Who You Are
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6+ years of proven marketing experience, ideally in the fragrance, beauty, or FMCG sectors.
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A strategic thinker with a strong track record of leading marketing initiatives from conception to execution, delivering measurable results.
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Deep understanding of retail, e-commerce, and distributor-led marketing, with the ability to tailor strategies for different markets.
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Experience managing PR campaigns and influencer partnerships with a proven impact on brand growth.
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Strong analytical and data-driven mindset, with expertise in performance tracking, customer insights, and KPI optimization.
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Demonstrated leadership experience, with the ability to build and manage a high-performing team.
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Excellent communication and stakeholder management skills, with the ability to influence at all levels.
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Proficiency in digital marketing, paid media, and social media strategy is a strong advantage.
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Experience working in international markets and an understanding of regional marketing nuances.
This is an incredible opportunity to take a leading role in a growing luxury brand, working across exciting campaigns and markets. If you’re a creative and commercially driven marketing expert looking for your next challenge, apply now.