Chief Marketing Officer

• Brand Innovation
• Creative Campaigns
• International Marketing

About the candidate

A dynamic global marketing executive with over 18 years of experience in transforming brands and scaling businesses across the beauty industry. Demonstrated success in expanding a brand by 6.6 times in four years, reaching over €2 billion across 70 markets. Recognised as one of Campaign US's Top 50 CMOs in 2024. Proven track record in leading high-performing teams across Europe, North America, and Asia. Experienced in both start-ups and Fortune Global 500 companies.

What makes them great?

• Led a team to scale a skincare brand to €2B+ in sales by transforming its global marketing strategy.
• Developed and launched breakthrough campaigns that garnered over 6 billion earned-media impressions, setting sales records in the US and winning numerous industry accolades.
• Successfully reversed declining influencer performance for a major haircare brand by implementing a comprehensive full-funnel strategy.

Areas of expertise

• Brand Strategy: Bringing profound changes to brand positioning and strategy to align with market demands and consumer preferences.
• Campaign Execution: Successfully leading high-impact and innovative campaigns, significantly raising brand awareness and sales across multiple markets.
• Organisational Development: Building and restructuring teams to foster a culture of collaboration and innovation, ensuring the efficient delivery of brand objectives.